I woke up this morning to an email inbox filled with “ACT NOW”, “DON’T MISS OUT”, and “LIMITED TIME OFFER” emails. It did not surprise me since I am writing this post just a few days after Black Friday, Cyber Monday, and Giving Tuesday. It dawned on me that the message of “DON’T MISS OUT” can cause havoc in our lives and our Holidays. There are so many fun things to do that come around only one time a year after all, and we suddenly feel the pressure to fit it all in. DON’T DELAY!
As my business is growing, one of the areas that I am taking time to learn about is how to get my products and services into the hands of wonderful and amazing people like you. Like it or not, this is called “marketing”. As I learn more about the marketing world, one of the strategies it employs is creating a sense of urgency. When companies and organizations create a sense of urgency, we act quicker because we don’t want to miss out. And I hate to tell you, it works.
During the Holidays this sense of urgency is all around us and if we do not recognize it and take control over it, it will control us.
Here are three areas for us to recognize and take control of this Holiday Season.
- There are many Community Activities that only come around this time of year. Do you feel the urgency to participate in as many as possible? There is absolutely nothing wrong with enjoying these activities. I hope to get to a few of them myself. Just remember that many of them will be back next year and it is not necessary to overwhelm you and your loved ones schedules with too many activities. You have control.
- How many sales ads and coupons have you received this Holiday? Do they build a sense of urgency inside of you? I love sales and I love coupons but sometimes I forget how they really impact my life. Yes, they can save me some money, and that is great value in and of itself but, they can also consume a lot of time. When I transitioned to working at home, saving a buck was very important since we had to make ends meet on one income. I would travel to multiple grocery stores to hit the best deals at each one, and yes, I saved some money. What I realized over time was that I was spending a lot more gas money, for one, and a ton of time running in and out of stores. We each have to decide for ourselves what is most important. I simply want to help you see that sales and coupons not only impact your pocket-book, they impact your precious time. Don’t forget, you have control.
- How many invitations have you received to different events this year? I have not received very many. What I have received is expectations. We are no longer invited to things and no longer given the choice of declining the invitation. In most cases these days, it is communicated that we are expected to attend. I want to remind you that you are invited to attend these events. Yes, there are trade-off to attending or not attending. I simply want to remind you that it is within your control to accept or decline the invitation.
Your choices this Holiday Season will have a huge impact on you and your loved ones. You are their rock and the glue that holds things together. They need you, they value you, and you have so much to contribute to their lives. Accepting and taking control is vital for all of us as we are bombarded with messages of “URGENCY!”
Here’s to taking control of what we can and having our Best Holiday Season Ever!